For advertisers & partners
Reach 11,000+ software testers and SDETs
SoftwareTestPilot is the daily-use destination for QA engineers who want to find jobs faster, prepare for interviews, and stay current with the tools the industry actually uses. If you sell QA tools, training, or hire testers — this is your audience.
Audience snapshot
Numbers are rolling 30-day averages from Google Analytics 4 and our newsletter platform, June 2026. Updated quarterly. We're happy to share the underlying GA4 export under NDA.
Reader role mix
- Manual QA / Test Engineer38%
- SDET / Automation Engineer31%
- QA Lead / Manager14%
- Performance / Security Tester9%
- Other (BA, DevOps, Recruiter)8%
Where readers come from
- United States29%
- India26%
- United Kingdom11%
- Canada7%
- Australia5%
- Germany, Netherlands, UAE, others22%
Sponsorship packages
All packages follow our Editorial Policy and Methodology. Sponsored content is always clearly labelled. We do not sell rankings or remove negative findings.
Newsletter sponsorship
Primary slot in the weekly QA digest — 8,200+ engaged subscribers.
- 150-word write-up + logo + CTA
- Permanent archive on softwaretestpilot.com
- UTM-tagged tracking link + click report
- Approx. 4–6% CTR (recent benchmark)
Sponsored tool review
Long-form review researched and written under our editorial process.
- 1,800–2,500 words, run-locally code samples
- Reviewed by senior QA per our /methodology page
- Clear 'Sponsored' label + conflict disclosure
- Permanent post + 1 newsletter mention + 2 social posts
Recruitment / employer brand
Reach a global QA audience without LinkedIn's noise — perfect for in-house TA teams.
- Featured employer card across /jobs-radar
- Sponsored 'Inside QA at [Company]' interview post
- Optional placement in 'Best QA companies to work for'
Pricing is shared in the media kit and depends on placement length, exclusivity, and lead time. We do not publish a rate card publicly because rates change with audience growth.
Display advertising
SoftwareTestPilot runs Google AdSense in selected article slots. We do not accept direct display buys outside of AdSense at this time. If you want to reach our audience with display, target softwaretestpilot.com as a placement in your Google Ads campaign.
What we don't do
- Pay-to-rank in roundup or comparison articles.
- Edit a published review because a vendor disagreed with our verdict (we publish a right-of-reply instead).
- Sell or share reader email addresses with sponsors. Ever.
- Run gambling, crypto airdrop, adult, or pirated-software ads.
Ready to talk?
Email partnerships@softwaretestpilot.com and we'll send the latest media kit, lead times, and pricing within one business day.